Marta is the founder of ‘remember to play’ an Amsterdam based design company, which specialises in concept development, information design and visual communication for IT.
Marta’s talk: The soul never thinks without an image
Architects (not software architects, but the ones that design buildings) face a huge challenge in their daily work – they are trying to sell something that doesn’t exist yet. At the beginning the final product, the building, is only an idea. This creates the need to find creative ways to explain what this product (building) will be like. Architects use all kinds of visuals at every stage of the design & execution process. Developers have an even bigger challenge, since the systems they are developing are abstract and more complex than a building, but they still need to explain concepts & ideas. In this talk, based on case studies, Marta will showcase how to harvest the power of visuals for concept development, implementation and marketing of IT products and services.